[download pdf] Content Strategy for the Web

Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

Download Content Strategy for the Web

Download ebook Content Strategy for the Web (English literature) 9780321808301 by Kristina Halvorson, Melissa Rach

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

CDG Interactive: CDG Book Club: Content Strategy for the Web by
We're kicking off 2010 by starting the CDG Book Club. Every month or so, we'll be reading a book about the web industry and posting our raves Content Strategy for the Web (Voices That Matter): Amazon.co.uk
Trade in Content Strategy for the Web (Voices That Matter) for an Amazon.co.uk gift card of up to £4.71, which you can then spend on millions of items across the   Kristina Halvorson's reading List | Firehead
There's no question that to learn about the field of content strategy, you should get online and read the fast-paced conversation going on on the Web. And when   Data with a Soul - Content Strategy for the Web in Vancouver, Canada
Content strategy, content migration, and content creation for the web. A small, but mighty company in Vancouver, BC, Canada. Content Strategy: no longer just the preserve of the web professional
Please, please, please could we stop talking about content strategy as if it only applies to the web design professional. The impact of content  Understanding the Discipline of Web Content Strategy - American
Bulletin, December 2010/January 2011. Understanding the Discipline of Web Content Strategy. by Kristina Halvorson. This article first appeared in A List apart,   Content Strategy for the Web – Interview with Kristina Halvorson
According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other  Content Strategy Resources - Leap of Faith Web Design
I hope this collection of content strategy documents helps you deliver better websites. Go forth and embrace good content. Web content strategy
How Content Strategists Create a Repeatable Web Content Strategy that Produces All the Right Content, as Expected, On Budget, On Time - Every Time. Content Strategy for the Web - Kristina Halvorson - Google Books
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. A Book Apart, Content Strategy for Mobile
Karen McGrane's 'Content Strategy for Mobile' brilliantly describes our biggest challenges — and —Kristina HalvorsonAuthor, Content Strategy for the Web  Content Strategy for the Web :: Shop Talk :: CTP
Without content, a website is nothing but logos and oft-neglected promises that something is "coming soon." Content, besides being the sole  review: content strategy for the web = must-read! | InsideTimsHead
Since Kristina Halvorson's Content Strategy for the Web only came out last year this wouldn't have been possible, but if your work involves web 

Links: HISTORIAS DE SAN PETERSBURGO leer epub gratis read pdf, ECOGRAFÍA MUSCULOESQUELÉTICA ESENCIAL leer epub pdf, [PDF] Star Trek: Discovery: Die Standing by John Jackson Miller read book,